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From waste to wardrobe

Ensuring authenticity in recycled plastics

 

Plastic pollution is a growing environmental crisis, driving industries toward more sustainable solutions. Recycling plays a crucial role in plastic waste management, and the textile and footwear industry has embraced this shift, with brands increasingly promoting “recycled polyester” in their products. However, verifying the authenticity of recycled plastics presents significant challenges. Greenwashing and fraudulent claims make transparency and compliance more important than ever. This is where recycled plastics testing (or recycled polymer testing) can make a difference for brands.

This webinar will dive into the evolving role of recycled plastics testing in industries like textiles and footwear. We’ll explore how companies are responding to growing sustainability demands and the increased need for transparency in sustainability claims. Eurofins Sustainability Services will also introduce its innovative Recycled Plastics Testing solution, designed to scientifically verify and quantify recycled content. Through our advanced testing methods, brands can ensure compliance, substantiate marketing claims, and build a transparent supply chain.

Join us to gain expert insights into the future of recycled plastics testing and verification, and discover how recycled plastics testing can help your business confidently authenticate recycled materials, safeguard its reputation, meet evolving sustainability regulations, and avoid misleading claims.

 

Date and Time

Thursday, 8 May 2025

Session 1: 9 AM BST (4 PM CST)

Session 2: 12 PM EDT (9 AM PDT)

A recording and the presentation will be shared with all those who register.

Register now!

Agenda

  • Plastic pollution & the need for recycling
    • Impacts of plastic pollution
    • Importance of recycling in plastic waste management
    • Industry response and shift towards sustainability
  • The role of recycled plastic in the textile & footwear industries
    • Definition of recycled plastic, and its use in the textile & footwear industries
    • The benefits of using recycled plastics
    • The rise of recycled polymer claims
  • Challenges in recycled content verification
    • Greenwashing & fraudulent claims
    • Premium cost of recycled materials and the need for authenticity
    • Limitations of current recycled plastics testing methods
  • Eurofins Sustainability Services solution for recycled plastics testing
    • Introducing Eurofins Sustainability Services solution for recycled plastic testing
    • Case studies
  • Q&A with industry experts

Your presenters

Dr. Victoria Addy Follow me on LinkedIn

Chief Technical Officer
Eurofins Sustainability Services

Dr. Devender Singh Follow me on LinkedIn

Global Innovation and Technical Director
Eurofins Consumer Product Testing

Professor Will Wise Follow me on LinkedIn

Global Learning, Development and Technical Manager
Eurofins Sustainability Services

Dr. Pratik Ichhaporia Follow me on LinkedIn

Vice President of Technical Services
Eurofins Consumer Products North America
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