Tracing Threads
A new approach to cotton origin verification through testing
Date and Time
14 August 2025
Session 1: 9 AM BST (4 PM CST)
Session 2: 11 AM EDT (8 AM PDT)
Webinar Agenda
- A review of global sustainability and traceability regulations
- Key external compliance drivers such as EU Green Deal / Digital Product Passport
- The advantages of a partnership approach to sourcing
- The story of Eurofins and why traceability is in our DNA
- Eurofins Sustainability Services’ Origin ID verification testing for cotton
- Q&A
Webinar overview
In today’s complex global value chains, every thread tells a story of opportunities, challenges, and hidden risks. How do you untangle this intricate web to illuminate your cotton value chain and make informed, confident decisions? Have you ever grappled with the enormity of sourcing cotton responsibly amidst global uncertainties, misinformation, and fragmented connections?
You’re not alone. These questions resonate with professionals worldwide.
Join us as we unveil an innovative approach that combines cotton verification through testing with collaborative partnerships to bring clarity, build trust, and transform the way we navigate the sourcing challenge.
In this webinar, we introduce you to a new strategic way of managing your cotton value chain to ensure regulatory compliance and build a partnership approach to improve the sustainability of your sourcing.
We will provide an educational journey as to how science can be used to verify origin - helping you understand how testing can be used to manage supply chains, how verification testing can be used both as a tool for engagement and as a deterrent, how to work with value chains and use testing to initiate a verification programme.
Through a demonstration of cotton origin verification testing, we will answer these questions:
- What are the right questions to ask your value chain?
- What are the right metrics to use to ensure you are setting your internal sourcing strategy correctly?
- Is it a question of risk mitigation or positive verification?
Who should attend:
Whether you're in manufacturing, retail, or compliance, this session will equip you with the knowledge and tools to navigate the complex landscape with confidence.
Our speaker
Peter Hughes

With more than 17 years of experience in sustainable development, Pete brings a wealth of expertise across various sectors. He has collaborated with private enterprises, public institutions, and non-profit organisations to establish a distinguished portfolio of programmes. His transformative contributions have made a significant impact in areas of the footwear and apparel industry, where he has consistently led the way in sustainability initiatives, raised ethical standards, and advocated for sustainable improvement.
In his current role as Global Sustainable Business Development at Eurofins, he has been dedicated to advancing supply chain transparency, enhancing traceability, and ensuring organisations understand how best to respond to emerging standards and ways of working. Pete works closely with Client representatives from Brands, Retailers and supply chain organisations in the textile, footwear, apparel and furniture industries.