A new approach to cotton origin verification testing
Thursday, 8 August 2024
10 am Pacific / 1 pm Eastern / 6 pm UK
A recording of this webinar and presentation slides will be shared with all those who register.
A new strategic partnership has been built to produce a leading cotton origin verification service. This is based on years of trust and experience in working together across multiple different scientific analytical methods to provide industry leading solutions that meet the latest legislative and sustainability needs of our customers. With origins rooted in the verification of supply chain information and a global laboratory presence, this partnership will allow Eurofins Sustainability Services to provide the most comprehensive cotton origin verification service available.
Join us for this webinar, where we will announce who we are partnering with to bring a new cotton origin verification testing service to the market. We will also cover the advantages it will provide to businesses who are looking to verify the origin of cotton in their products in response to legislation (such as UFLPA), how the testing works, the science behind the test, and more.
Agenda
- Delivery partnership
- A proactive solution to managing supply chains
- Science and the isotope test – what it can and can't do
- Collection app
- Interpreting and responding to results
- Customer experience case studies
- Closing remarks
Your presenters
Pete Hughes
With more than 15 years of experience in sustainable development, Pete brings a wealth of expertise across various sectors. He has collaborated with private enterprises, public institutions, and non-profit organisations to establish a distinguished portfolio of programmes. His transformative contributions have made a significant impact in areas of the footwear and apparel industry, where he has consistently led the way in sustainability initiatives, raised ethical standards, and advocated for energy-efficient measures.
In his current role as Global Sustainable Business Development at Eurofins, he has been dedicated to advancing supply chain mapping, enhancing traceability, and ensuring organisations understand how best to respond to emerging standards and ways of working. Pete works closely with Client representatives from Brands, Retailers and supply chain organisations in the textile, footwear, apparel and furniture industries.
Alison Johnson
Alison Johnson is the Managing Director and founder of Food Forensics, a UKAS-accredited testing laboratory and solution provider. With 15 years of experience in the meat industry, Alison identified a critical gap in the market for authenticity testing solutions and established Food Forensics in 2012. Under her leadership, the company has grown into a leading authority in its field, offering comprehensive testing, insights, and intelligence to manage food risks and protect brand integrity.
Food Forensics is recognized as a Centre of Expertise for Food Authenticity testing, delivering a wide array of solutions across the food industry. In recent years, Alison and her team have expanded their expertise through collaboration with Eurofins, applying their innovative solutions to the textile sector.


