The growing restricted chemicals landscape in consumer products
Protecting brand reputation through smarter and value-driven compliance
Chemical regulations are evolving at an unprecedented pace. Consider California Proposition 65: since its introduction in 1987, the number of listed chemicals has increased more than thirtyfold. A similar trend can be seen with REACH SVHC, where the number of substances of very high concern has grown significantly since its introduction in 2007.
There is little indication that this rate of regulatory expansion will slow in the coming years. As the number of regulated chemicals and other substances of concern continues to grow, brands, retailers, and manufacturers face an increasingly complex challenge: how to maintain compliance, manage risk, and protect consumers while operating within testing budgets that are already under pressure.
To remain ahead of evolving requirements and increasing regulatory scrutiny, organisations need smarter, more risk-based approaches to chemical compliance that enable them to identify potential issues earlier, prioritise testing resources effectively, and respond proactively to emerging risks.
Whether you are responsible for product compliance, quality assurance, sourcing, sustainability, or risk management, this session will provide practical insights to help you navigate an increasingly complex chemical regulatory environment with confidence.
What you'll learn:
- Key trends shaping the global chemical regulatory landscape
- The challenges brands and retailers face as chemical requirements continue to expand
- How Chem-STTM Chemical Smart Testing is proven to optimise and add value to testing programmes by quantitatively measuring the presence of all current and future restricted substances in fewer tests
- Case studies of how Chem-STTM has helped brands be at the forefront of chemical safety in textiles, apparel, footwear, toys, and furniture and protect their brand reputation and customers
- Best practices for building a proactive, future-ready chemical compliance strategy
Your presenters
Dr Devender Singh
Sravanth Kanukuntla
Sravanth has over 20 years of experience in textiles, apparel, footwear, and home textiles; from raw materials to market-ready products. He guides brands through global regulations, creates effective testing protocols, and simplifies complex compliance challenges. He partners with clients to ensure quality, product safety, claim validation, and compliance across multiple markets.
An active contributor to global standards and industry forums, Sravanth represents Eurofins Softlines & Hardlines at key conferences and technical committees.


